Chazzano’s Coffee Embodies Spirit of Ferndale Networking

By, Crystal A. Proxmire

 

When Chazzano Coffee Roasters opened at 1737 E. Nine Mile Road last November, it was one of the largest ribbon cutting ceremonies in Ferndale Area Chamber of Commerce history.  Over two dozen supporters crammed into the quaint, but business-like coffee shop that is located between Hilton and I-75, to check out the unique specialty coffees and the unique meeting-friendly environment that Chazzano’s brings to the community.  That’s because owner Frank Lanzkron-Tamarazo came to the close-knit city of Ferndale with a plan.  His goal was to have every aspect of his business be associated with the city, and he choose to work only with other Ferndale Area Chamber members as he planned and opened the shop.

 

Chamber Director Jennifer Roosenberg attributed the large turn-out to “the fact that he used so many Chamber members and networking that people really wanted to come out and support him.”  When Lanzkron-Tamarazo made up his mind that he wanted to have his shop in Ferndale, he set out to use locally-active businesses in every aspect of the business.  Insurance Agent Marty O’Neill knew Lanzkron-Tamarazo from Business Network International of Royal Oak (BNI), and O’Neill drew the coffee king to the Ferndale area by introducing him to commercial realtor Guy Scavone.  The connections continued until he had found the perfect location, as well as the perfect web of community support to ensure him a strong opening.

 

The grand opening speech included accolades for many local businesses.  Blumz was thanked for providing fabulous flowers for the opening.  Guy Scavone was recognized as the realtor and Todd Hoyt of K.E.T. Leasing and Hoyt, Brumm and Link as the new business’ landlord.  Aly Darin provided photography services.  Marvin Petuch of IBC International Bancard Corporation handles all of Chazzano’s credit card processing needs.  Adrienne Greer of the Miller Agency arranged the business’s liability and auto insurance.  Craig Cesarone of C-Biz Computer Solutions supplied the POS system for the cash register.  Ed and Angie Marsh of NightCry Graphics handled advertising and promotional materials.  Mark Hill of Alert Alarm makes sure that the property is monitored 24/7.  Mark Reder of Waste One Management is in charge of garbage disposal.  Veronica Lujic and Nicole Rafaill of State of the Art Custom Framing designed the menu board and the artwork in the shop based on Chazzano’s slogans.  Daren Bossenberger of Phono Creative set up the signage on the door.  Jay McMillan of Royal Services keeps the place looking spotless.  Rita Van Keymeulen of Creative Office Design was responsible for the entire look of the place, and Ken Seawell was recognized as Lanzkron-Tamarazo’s business coach.  And of course The Ferndale 115 News played their role letting the public know about the event.

 

“My business is in Ferndale. I want to help grow local business as my BNI of Greater Royal Oak helped to build mine. Rita Van was on-site immediately after I signed the lease for the property. Rita's business, Creative Office Designs created an incredible space and I am so grateful that Andi Greer referred her to me. Everyone was a referral from another business owner. I met my business coach, Ken Seawell, through Jay McMillan who is a member of my BNI of Greater Royal Oak. I use Jay McMillan from Royal Services because he is local, does awesome work, and is a trusted friend and business referral partner. Ferndale is filled with people who believe in Givers Gain- if you help others reach their goals, both professionally and personally, they will also help you. Ferndale chamber members understand that Givers Gain helps everyone. I want to do everything in my power to help grow business in Ferndale and help everyone expand their networks,” Lanzkron-Tamarazo said. 

 

Chazzano provides a unique coffee-tasting experience, and Lanzkron-Tamarazo takes his bean-roasting very seriously.  “There is nothing better that fresh-roasted coffee. My 9 years of experience roasting coffee has helped me to create roasts that bring out the natural flavors of the coffee. Wine has about 700 different flavor profiles- whereas coffee has over 1500 flavor profiles,” he said. “I am able to bring out notes of grapefruit in the Kenya AA, notes of blueberry with a red wine finish with the Ethiopia Harrar, and notes of dark chocolate with the Mexico Chiapas. We give away coffee that is more than 2 weeks old. I make sure that all of our restaurant, cafe, or office accounts have the freshest coffee. Coffee and its incredible aroma and taste lasts but 2 weeks. After 2 weeks, it is stale, without awesome aroma, and not worth drinking. Life is too short to drink bad coffee.”

 

One of the slogans is “Coffee that makes you sing,” which comes from the fact that Lanzkron-Tamarazo and his with Lisa are professionally trained classical singers.  Lisa teaches at Marshall Music in West Bloomfield, while Lanzkron-Tamarazo continues to function as a Cantor at the synagogue he founded in Farmington Hills – Congregation Hava Nashira.  Chazzano Coffee Roasters is certified Kosher by the Council of Orthodox Rabbis of Greater Detroit.

 

Since opening Lanzkron-Tamarazo has formed other partnerships in the area.  Chazzano Coffee Roasters is now served at Anita's Kitchen, Amici's Pizza, Oakland Hills Golf Club, Bacco Ristorante, What Crepe, Tasi Smoothies, Pride Source Media Group and soon Cup.Cake in Royal Oak.  They have also created at ten year partnership with King Coffee of Royal Oak, making King the exculsive distributor for Chazzano Coffee in Michigan, Ohio and Indiana.

In addition to providing a welcoming atmosphere to hold business meetings, there are also cupping parties (for coffee tasting and lessons in coffee flavor) and a meeting room available for rentals.  They offer cupping parties for people to learn more about their flavor varieties.  For more information on this new Ferndale business go to www.chazzanocoffee.com.

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